MARKETING

When she’s not writing, she’s creating.

Clara’s experiences with Sony Music’s Arista Records and The Gold Group have been a thrilling dive into the limitless potential of entertainment marketing.

At Arista Records, she contributed to campaigns that elevated artists by blending innovative strategies with audience insights. Her work included crafting compelling content, leveraging data, and executing digital campaigns to deepen the connection between music and its audience.

At The Gold Group, Clara embraced a creative, strategic role, driving impactful brand collaborations and campaigns that resonated with diverse audiences. These experiences reinforced her belief that bold ideas and innovation are the cornerstones of the entertainment industry.