Exclusive: The “beach meets internet” fusion of Jakobs Castle

Jakobs Castle, a new fusion band, embodies the convergence of two seemingly disparate worlds, aptly described as “beach meets internet”— a term ingeniously coined by its visionary lead artist, Jakob Nowell.

This innovative concept stands as a testament to Nowell’s unique artistic vision and his desire to blend the nostalgia of his father’s (late Sublime vocalist Bradley Nowell) music with the contemporary digital era. 

Conversely, ‘internet music’ is the soundscape of today’s digital age, where a diverse array of genres, styles, and influences are accessible at the click of a button. It represents a world of innovation where artists can draw inspiration from an endless wellspring of digital resources and collaborate across geographic boundaries.

Jakobs Castle serves as the meeting point for these two worlds. It’s a place where beachy music’s timeless melodies harmonize with internet music’s cutting-edge sounds. Here, the past and present coexist, resulting in a musical journey that is both nostalgic and forward-thinking. 

Nowell delved into the intersection of the past and the present, discussing how he incorporates these elements into the creation of his own music. Nowell’s musical journey began with his involvement in the Southern California rock band LAW. However, Jakobs Castle represents a bold departure from his past endeavors, offering an unfiltered glimpse into his personal musical identity.

“When I was a singer in my old band, LAW, it was all so new,” Nowell said. “I knew I wanted to perform and be gregarious and theatrical, larger than life on stage. I couldn’t tell you the difference between the mids and lows and highs, and I couldn’t hear certain things musically, and didn’t know how we should sound mixed and which gear and all that.” 

As Nowell’s sound evolved, so has he, both as an individual and an artist. Crafting Jakobs Castle forced him to confront new horizons and explore uncharted territories within himself. Within this creative transformation, Jakob Nowell has emerged as a multi-hyphenate artist, embodying roles and responsibilities beyond conventional boundaries. He’s not just a musician; he’s a visionary, curator, storyteller, and innovator. 

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